Cloud & Infrastructure: Accelerating Growth in Strategic Markets through Targeted Appointment Setting
Client Overview
A global technology leader, renowned for its capabilities in Digital Engineering, Cloud & Infrastructure, and AI, operating across multiple geographies. The client serves both consumer and enterprise segments with a focus on innovation, connectivity, and excellence.
Business Objective
To expand footprint across UK, Ireland, and Europe, the client partnered with Way2Generate to drive strategic appointment setting across key verticals:
- Healthcare & Life Sciences
- Hi-Tech
- Banking & Financial Services
- Manufacturing
- Industrial
The goal: Engage CxO-level decision-makers (CIO, CTO, CDO, CISO, COO) in high-priority accounts to fuel pipeline and accelerate regional growth.
Our Approach
- Industry-Specific Enablement
Equipped resources with in-depth training on industry trends and client solutions to ensure informed conversations. - Custom Go-To-Market Messaging
Tailored outreach content to reflect the client’s differentiated value proposition per vertical. - Multi-Channel Targeted Outreach
Executed highly personalized email and LinkedIn campaigns to increase relevance and response. - Call Smart Strategy
Eliminated cold calling with a research-led approach, enabling warm, personalized outreach. - Focused Discovery
Identified the right personas upfront, ensuring outreach aligned tightly with the target buying committee. - Quality-Driven Metrics
Emphasized meaningful conversations over volume, prioritizing quality engagements with decision-makers. - Agile Collaboration
Weekly governance meetings with client stakeholders to review performance and refine strategies.
Key Results
- 110+ Appointments with key decision-makers across Europe
- 90% Engagement rate with C-suite and senior influencers
- 40% Meeting Completion rate with CxOs & VPs
- 25% Pipeline Progression, leading to qualified sales conversations
Key Offerings Presented
- Cloud Infrastructure Services
- Network & Data Center Management
- Managed IT Services & Cybersecurity
- Business Continuity & Disaster Recovery
- Enterprise Application Integration (EAI)
- DevOps & CI/CD Infrastructure
- IT Infrastructure Optimization
Outcome
Way2Generate enabled the client to connect with high-level stakeholders across its strategic markets, driving tangible pipeline growth and deeper market penetration. The campaign’s success reinforced Way2Generate’ reputation as a trusted B2B appointment setting partner—helping global technology leaders accelerate enterprise engagement and scale outreach programs with precision.
