Digital Assurance and Quality Engineering – Strategic Appointment Setting for Business Expansion
Accelerating Business Growth through Targeted Outreach
Client Overview
Our client is among the top three global leaders in Digital Assurance and Quality Engineering, with a strong focus on Digital Engineering. Their expertise spans next-generation technologies including:
- Automation
- DevOps
- Agile
- Artificial Intelligence (AI) & Machine Learning (ML)
- Robotic Process Automation (RPA)
- Blockchain
- Internet of Things (IoT)
- Big Data
They partner with Fortune 500 companies to deliver innovative, future-ready solutions that drive digital transformation and competitiveness.
Business Challenge
The client sought to expand its footprint in the North American market by targeting key decision makers across priority accounts in multiple industries. The goal was to fast-track engagement with C-level executives and other key influencers, driving top-of-funnel activity and accelerating the sales pipeline.
To achieve this, they partnered with Way2Generate to design and execute a highly strategic appointment-setting campaign.
Key Offerings Pitched
- Software Testing
- Quality Engineering & Quality Assurance
- Digital Assurance
- Digital Engineering
- Application Modernization
- Artificial Intelligence & RPA
- Software Engineering
- Digital Transformation
Our Approach
1. Training & Customization:
Resources were thoroughly trained on the client’s domain, offerings, and market trends. Messaging was carefully customized to align with industry pain points and clearly articulate the client’s differentiated value proposition.
2. Targeted Multi-Channel Outreach:
A combination of personalized email campaigns and LinkedIn engagement was used to connect with decision makers. Messaging was crafted to resonate with the needs of specific roles and verticals.
3. Smart Calling Strategy:
We employed an insights-driven calling methodology to bypass cold outreach and instead focus on warm leads. This ensured higher engagement and increased the chances of meaningful conversations.
4. Refined Discovery Process:
Efforts were concentrated on engaging with senior executives including:
CQOs, CIOs, CTOs, CPOs, CISOs, and CDOs, ensuring relevance and quality at every touchpoint.
5. Real-Time Feedback Loops:
Regular feedback sessions with the client enabled us to fine-tune messaging, adjust targeting, and continuously optimize campaign performance.
Key Logos:
(Client-specific logos omitted for confidentiality, but included large enterprise players across BFSI, Healthcare, Retail, and Manufacturing sectors.)
Results Achieved
- ✅ 105+ qualified appointments set over a 12-month campaign
- ✅ 90% of meetings secured with key influencers and decision makers
- ✅ 40% of appointments held with CXO and VP-level executives
- ✅ 25% of meetings progressed further in the sales pipeline
Through precise targeting and strategic outreach, Way2Generate enabled the client to drive impactful conversations and uncover valuable business opportunities in a highly competitive market.
Conclusion
Way2Generate continues to be a trusted partner for global enterprises seeking high-quality B2B appointment setting services. Our expertise in multilingual lead generation, CXO engagement, and intelligent sales outreach drives measurable results.
We’re proud to support 9 of the top 12 global IT firms, helping them accelerate revenue and enhance sales productivity through meaningful engagement.
