Driving Growth in Life Sciences through Targeted Data & Analytics Outreach
Industry: Life Sciences, Healthcare, MedTech
Service: B2B Appointment Setting
Client Type: Leading Data Innovation Partner for the Life Sciences Industry
Client Overview
Our client is a trusted data innovation partner to global pharmaceutical, biotech, and medical device companies. With a strong focus on data engineering, analytics, and domain-specific solutions, they help organizations improve patient outcomes, optimize access to care, and drive scientific breakthroughs.
Business Challenge:
To expand their footprint in North America, the client aimed to establish high-quality connections with decision-makers across key verticals: Healthcare, MedTech, and Life Sciences. The mandate was clear—accelerate pipeline growth by securing qualified meetings with senior leaders, particularly CIOs, CTOs, and CDOs, at strategic “must-win” accounts. The timeline was aggressive, and expectations were high.
Our Approach
Way2Generate designed a high-impact, research-led appointment setting campaign, tailored to the client’s specialized needs:
- Industry-Specific Training: Our team underwent intensive training on the client’s services, market position, and key trends within Life Sciences and Data & Analytics.
- Customized Messaging: Created tailored outreach messages aligned with the client’s value proposition and industry terminology.
- Omnichannel Outreach: Executed outreach through a combination of personalized emails and LinkedIn engagement, avoiding traditional cold calling.
- Call Smart Strategy: Used a research-driven model to prioritize outreach to decision makers, ensuring relevant and impactful conversations.
- Discovery-Led Targeting: Emphasized quality over volume by targeting only CIOs, CTOs, CDOs, and other key influencers.
- Integrated Team Model: Assigned dedicated resources—including lead generators, QA specialists, and campaign managers—for seamless execution and agility.
- Weekly Governance: Conducted structured weekly review calls to assess performance, refine messaging, and maintain transparency.
Key Offerings Promoted
- Data Engineering & Big Data Solutions
- Advanced Analytics & Business Intelligence
- Data Science & Embedded Analytics for Pharma
- Reporting & Data Observability
- Data Lakehouse Architecture
Logos Targeted:
Healthcare providers, MedTech firms, Biotech innovators, and top pharmaceutical companies.
Campaign Outcomes
- ✅ 58 High-quality appointments across targeted verticals within 6 months
- 🎯 90% Meetings with C-level influencers and decision makers (CIOs, CTOs, CDOs)
- 📈 40% Meetings held with VP and executive-level stakeholders
- 🔄 25% Moved into the next stage of the client’s sales pipeline
- 👥 2 Full-time dedicated resources deployed throughout the campaign
Conclusion
By leveraging personalized outreach, deep industry knowledge, and an agile execution model, Way2Generate enabled the client to unlock new pipeline opportunities in a competitive landscape. This targeted approach to B2B appointment setting demonstrated how data-driven strategies can accelerate growth in complex and regulated industries like Life Sciences.
