General FAQs
What services does Way2Generate offer?
Way2Generate specializes in B2B lead generation by scheduling qualified sales meetings with decision-makers from your target accounts. We manage the entire outreach process—from list building to email campaigns and follow-ups.
What is a sales-qualified meeting (SQM)?
An SQM is a scheduled meeting with a potential buyer who matches your ideal customer profile, has shown interest in your offering, and is open to a sales conversation.
How is Way2Generate different from other lead generation companies?
Unlike others, Way2Generate guarantees sales-qualified meetings, not just leads. We combine human intelligence with proven outreach strategies to deliver quality meetings that align with your business goals.
Do you offer Pay-Per-Lead or Retainer-based engagement models?
Yes, we offer flexible models. You can choose a Pay-Per-Lead model where you pay only for completed meetings or a Retainer model with a fixed monthly fee for ongoing campaigns.
What industries do you serve?
We work across a variety of industries including SaaS, IT services, Cybersecurity, Healthcare, Fintech, HR tech, and more—tailoring campaigns to each client’s target market.
How does your lead generation process work?
We start by understanding your goals and target audience.
Then we:
- Build targeted prospect lists
- Craft customized email sequences
- Conduct outreach and follow-ups
- Qualify leads and schedule meetings on your calendar
How long does it take to start seeing results?
Most clients start seeing qualified meetings within 2 to 3 weeks of campaign launch, depending on the complexity of the target market and the size of the audience.
Do you provide the contact data, or do we need to share it?
We handle end-to-end prospecting. Our team researches and builds the contact list based on your Ideal Customer Profile (ICP), so you don’t have to.
Can you target specific geographies or industries?
Absolutely. We tailor every campaign to your desired industry, region, company size, and buyer persona.
What happens if a meeting is cancelled or doesn’t show up?
We reschedule no-show or cancelled meetings at no additional cost as part of our service commitment.
How do you generate leads?
We combine advanced prospect research with personalized email campaigns and multi-touch outreach strategies. All our leads are manually verified and curated to match your Ideal Customer Profile (ICP), ensuring high-quality engagement
How do you ensure lead quality?
We follow a multi-step qualification process, which includes verifying interest, matching ICP criteria, and confirming willingness to engage before booking the meeting.
Do you support multi-channel outreach (LinkedIn, calls, etc.)?
Our primary focus is email-based outreach for better scalability and tracking. However, we do offer optional LinkedIn and phone outreach upon request.
What is your pricing structure?
We offer two pricing models:
- Pay-per-lead: Pay only for qualified meetings
- Retainer: Fixed monthly fee with a minimum number of meetings
Is there a minimum commitment or contract length?
We recommend a minimum of 3 months to properly build momentum and measure results, but we offer flexible engagement terms based on your needs.
Is your database GDPR and CAN-SPAM compliant?
Yes, compliance is a top priority. All our outreach follows GDPR, CAN-SPAM, and other relevant regulations. We use only verified business contacts and provide opt-out mechanisms in every campaign.
How do we get started with Way2Generate?
Simply contact us via our website form or schedule a call. Our team will understand your requirements and set up a pilot campaign to get started.