Strategic Appointment Setting for AI Growth in Singapore & Malaysia

Industry Focus: AI Services | Service: B2B Appointment Setting | Region: Singapore & Malaysia

Client Overview

A global leader in Agentic AI services, the client enables enterprises to transition into AI-native organizations through enterprise-grade platforms and tailored vertical AI solutions. With deep expertise in product development, design, quality engineering, data & analytics, security, and operations, the client operates across 29 global locations with over 7,000 associates, serving 300+ enterprise clients worldwide. They are recognized for their innovation, people-centric culture, and execution excellence.

Business Challenge

The client aimed to expand its footprint in Southeast Asia—specifically in Singapore and Malaysia—with a strong focus on key verticals including BFSI, CPG, Manufacturing, and Hi-Tech. Their goal was to initiate a rapid, high-impact appointment-setting campaign, connecting exclusively with senior decision makers (CIO, CTO, CDO, CAO) from priority accounts.

To achieve this, they partnered with Way2Generate to launch a targeted outreach effort that would generate qualified meetings and drive business growth in the region.

Key Offerings Pitched

• Data & Analytics
• Advanced Data Analytics and BI
• Data Engineering
• Big Data
• Data Science
• Analytics & Reporting
• Robotic Process Automation (RPA)
• Cloud Testing/QA
• Application Modernization

Our Approach

1. Training & Customization
   Provided domain-specific training on the client’s offerings and market positioning to ensure messaging was aligned with their value proposition.
2. Targeted Messaging
   Created customized, vertical-specific messaging based on the client’s strengths and tailored to resonate with key personas.
3. Smart Outreach Strategy
   Adopted a research-led, quality-first approach—avoiding mass cold calls—and focused on engaging only relevant stakeholders through multi-touch outreach.
4. Decision Maker Engagement
   Engaged directly with top decision makers—CIOs, CTOs, CDOs, and CAOs—within the client’s identified high-priority accounts.
5. Close Collaboration
   Maintained ongoing communication with the client through weekly governance calls to review campaign performance, align messaging, and incorporate feedback.

Targeted Logos

A curated list of must-win accounts across the BFSI, CPG, Manufacturing, and Hi-Tech sectors in Singapore and Malaysia.

Outcomes

• ✅ 55 qualified meetings scheduled in 6 months
• ✅ 90% of appointments were with key decision makers
• ✅ 40% of meetings involved CXOs and VPs
• ✅ 25% of meetings advanced to the next stage in the sales funnel

Conclusion

Way2Generate’ strategic and research-driven approach to appointment setting delivered tangible results in a competitive region. By engaging directly with top-level decision makers, the client was able to open high-value conversations and advance business opportunities. This campaign played a key role in expanding their presence across Singapore and Malaysia—solidifying Way2Generate as a trusted growth partner in the AI services domain.